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App User

The Future Development of Clubhouse - User monetization 

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Because of the COVID-19 pandemic, people are socializing in public less, and life at home has become more isolated. The birth of Clubhouse is an excellent way to meet people's social needs, because contact is no longer limited by the visual aspects of dress, venue, and so on. 

 

Clubhouse is also shifting the monetization of social media from a visual economy to an auditory economy. Clubhouse will set up charge rooms for different professional courses to realize the conversion of audience currency in the future. The room not only meets the audience's high standards of professional accuracy. Due to the uniquely interactive nature of Clubhouse, the audience can also ask questions and solve them in time. Like, Clubhouse says that it’ll be launching “first tests” around each of the three areas it mentions (tipping, tickets and subscriptions) over the “next few months.” (Etherington, 2021) In addition, the entry and joining of related brands can also achieve a certain degree of currency conversion. Clubhouse provides convenience for corresponding brands to enter. Clubhouse helps enterprises enhance brand awareness and continuously conveys new directions of entertainment to the audience. In addition, the unique nature of Clubhouse is a constant incentive for everyone who joins the room to get involved in the discussion. The audience will also understand the new information in the room and pass it on. In this way, a sustainable development process of Clubhouse's platform can be realized. While realizing economic realization, Clubhouse can also get sustainable development in new social forms. 

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Etherington,Darrell. Clubhouse Announces Plans for Creator Payments and Raises New     

            Funding Led by Andreessen Horowitz, January 2021

Binhe Zhu

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